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Just in time for Oscar weekend 2001, the New York Times created a new category within the terminology of film studies—the «arteur.» An «arteur»—is that the Jabberwocky of cultural production? A filmmaker-artist; an artist-filmmaker? And, you might ask, just what is so new about that amalgam anyway? Artists have been making films since Leger and Duchamp, Man Ray and Dalí, and filmmakers have always brought in visual artists to work on mainstream productions. What is remarkable in this case, however, is the timing of the coining of this neologism. It’s Oscar night: Javier Bardem’s best actor nomination brought an «arteur» closer to winning an Oscar, the highest honour awarded in mainstream film. Bardem played the starring role in Julian Schnabel’s second dramatic feature, «Before Night Falls.» The notoriously immodest painter had previously made it known that people such as himself—visual artists, tough guys—were going to breathe new life, reform and ultimately save the musty and decrepit Hollywood system.