Klaus, vom Bruch
«Jam-Jam Project»

The title quotes the Chaplin Film 'Ein König in New York' (1956): 'Sie schmieren einfach Crown-Cheese auf eine Scheibe Toast, beißen ab, sagen Jam-Jam, und zehntausend Dollar sind Ihre!' The lightness of modern existence, acted out and grotesque, is the starting-point for artistic access to media and technology.
The approach to constructing of the model-like big dipper and also the equipment is clearly one of ‚do it yourself‘. The artist is not concerned with simulating the sophisticated procedures of contemporary technology as he throws things together, but with tangibly visible acquisition, which shows us how he can take pleasure in playing and in imagination, as well as his fascination with it all. The viewer looks at the small technical objects ironically and critically. They reveal vom Bruch's political attitude, which in the media age also principally addresses the accessibility of the means of production.